In 1993, aged 34 and with just £15,000, Cath Kidston opened her first ‘Cath Kidston’ shop in London’s Holland Park. She began by selling vintage fabrics, wallpapers and brightly-painted junk furniture inspired by fond memories from her childhood.
“I saw a gap in the market for fun, vintage product, not the grand, serious antiques and brown furniture of my parents’ generation or the much stylised modern minimalist look that was popular then, but something lighter, more fun and more affordable”.
Gradually Cath began to design her own prints and products. One of the first was a printed ironing board cover – practical, quirky and with a distinctive floral print, it has come to epitomize the Cath Kidston look. Her clever, witty re-working of traditional English country house style and her love of all things vintage meant that her shop soon became a cult success.
Vintage has been a trend nowadays. How many of you love flora, vintage and UK style apparels and items? For me, yea I love vintage and flora stuffs. But how many of us could really apply it in our daily life? Have you ever heard of Cath Kidston? And what are the brand and style you love? :)